Saturday, October 22, 2016

Useful phrases for writing business letters

Salutation• Dear Mr. Brown
• Dear Ms. White
• Dear Sir
• Dear Madam
• Dear Sir or Madam
• Gentlemen
Starting•  We are writing
- to inform you that ...
- to confirm ...
- to request ...
- to enquire about ...
• I am contacting you for the following reason...
• I recently read/heard about ..... and would like to know ....
• Having seen your advertisement in ..., I would like to ...
• I would be interested in (obtaining / receiving) ...
• I received your address from ----- and would like to ...
Referring to previous
• Thank you for your letter of March 15.
• Thank you for contacting us.
• In reply to your request, ...
• Thank you for your letter regarding ...
• With reference to our telephone conversation yesterday...
• Further to our meeting last week ...
• It was a pleasure meeting you in London last month.
• I enjoyed having lunch with you last week in Tokyo.
• I would just like to confirm the main points we discussed
 on Tuesday.
Making a request• We would appreciate it if you would ...
• I would be grateful if you could ... 
• Could you please send me ... 
• Could you possibly tell us / let us have ... 
• In addition, I would like to receive ...
• It would be helpful if you could send us ...
• I am interested in (obtaining / receiving) ...
• I would appreciate your immediate attention to this matter.
• Please let me know what action you propose to take.
Offering help• Would you like us to ...?
• We would be happy to ...
• We are quite willing to ...
• Our company would be pleased to ...
Giving good news• We are pleased to announce that ...
• I am delighted to inform you that ..
• You will be pleased to learn that ...
Giving bad news • We regret to inform you that ...
• I'm afraid it would not be possible to ...
• Unfortunately we cannot / we are unable to ...
• After careful consideration we have decided (not) to ...
Complaining • I am writing to express my dissatisfaction with ...
• I am writing to complain about ...
• Please note that the goods we ordered on ( date )
 have not yet arrived.
• We regret to inform you that our order n° ----- is now
 considerably overdue.
• I would like to query the transport charges which seem
 unusually high.

Friday, October 21, 2016

Writing Business Letters

If writing a business letter takes you much longer than in your own language,here are a few guidelines that you may find helpful.

  • Plan before you write.
    • Look up words you need before you start.
    • Note the points you want to make, and order them into logical paragraphs.

  • Tone
    • Write as you would speak in a business conversation.
      The tone should be friendly and polite.

  • Names
    • Make sure you check the gender of the addressee (the recipient),
      as well as the correct spelling of the person's name and title.
    • Use Ms. for women and Mr. for men.
      You can use Mrs. for a woman if you are 100% sure that she is married.

  • Dates
    • To avoid any confusion, write the month instead of using numbers
      (e.g. January 15th, 2012  or 15 January 2012).

  • Be concise and clear. The easier it is to read a letter the better.
    • Keep sentences and paragraphs short and simple.
    • Use straightforward vocabulary to avoid any misunderstanding.
    • Ask direct questions.
    • Rewrite any sentence that does not seem perfectly clear.
    • If the recipient is not a native English-speaker, it is preferable to avoid 
      words or expressions that are too technical or complicated.

  • Remember this word order principle
        WhoDoes What  HowWhere When

      Example : 
      Mr. Brown will travel by plane to London on Monday, June 5th.
      A technician will install the equipment in your office on Tuesday.
  • Avoid old-fashioned words

    • Although they are used in legal documents and contracts, words like 
      'herewith', 'herein', 'aforementioned', etc. are rarely used in letters.

      The following style of sentence is preferable :
      "You will find more information on our products in the enclosed brochure."

Saturday, October 15, 2016




advertisementItem of publicity to promote a product or service in newspapers, magazines, on TV, etc.
advertising agencyMarketing services firm that assists companies in planning advertisements.
AIDAAttention, Interest, Desire, Action - the aim of all advertising.
benefitAdvantage of a product or service.
billboardSignboard for advertising posters.
broadsheetNewspaper printed in a large format.
campaignorganised course or plan of action.
circulationAverage number of copies of newspapers or magazines sold over a period of time.
classified adsSmall advertisements in newspapers or magazines, divided into categories.
commercialAdvertisement on radio or television.
couponPart of a printed advertisement to be used to order goods or samples.
direct mailAdvertisement sent by post to prospective customers.
double-page spreadAdvertisement printed across two pages in a newspaper or magazine.
editingReviewing or rewriting in order to make suitable for publication.
eye-catcherSomething that particularly attracts one's attention.
featuresSpecial characteristics of a product.
generic advertisingAdvertising for a whole sector, such as tourism, rather than a specific product.
hoardingWooden structure or signboard, used to carry advertisements.
hypeExcessive or intensive publicity;  exaggerated claims made inadvertising.
jingleCatchy tune, with a short simple rhyme, used to promote a product.
key wordsInformative words chosen to indicate the content of a document.
launchTo start an action in order to introduce something (e.g. a new proeduct).
mailshotPiece of advertising material sent to potential customers by post.
mass mediaThe main means of mass communication (newspapers, TV and radio).
plugFavourable publicity in the media for a commercial product
(e.g. a book).
posterLarge sheet of paper used in advertising.
prime timeHours on radio and TV with the largest audience, usually the evening.
promoteUse advertising and publicity to try to increase sales of a product.
roadside signsLarge panels along roads and motorways used for outdooradvertising.
sloganPhrase used to advertise a product, or to identify a company or organisation.
slotSpecific time in a broadcasting schedule allotted for a commercial.
soundbiteShort extract from a recorded interview or speech.
spamUnsolicited advertising sent through the internet as an email message.
spotPosition of a commercial in a radio programme or TV schedule.
tabloidNewspaper printed in small format, usually with a lot of photographs.
targetObjective;  what is aimed at.
U.S.P.Unique Selling Proposition;  a declaration of what makes a product different.
write copyWrite a text to be printed or spoken in an advertisement or a commercial.

Friday, October 14, 2016

Abbreviations and Acronyms



N/Anot applicable
NBNota Bene  (it is important to note)
PApersonal assistant
p.a.per annum  (per year)
Plcpublic limited company
plsplease meridiem  (after noon)
p.p.per pro  (used before signing in a person's absence)
PRpublic relations scriptum
PTOplease turn over
p.w.per week
R & Dresearch and development
rewith reference to
ROIreturn on investment
RSVPrepondez s'il vous plait  (please reply)
s.a.e.stamped addressed envelope
VATvalue added tax
VIPvery important person

Saturday, October 8, 2016




AGMannual general meeting
a.m.ante meridiem  (before  noon)
a/oaccount of  (on behalf of)
AOBany other business
ASAPas soon as possible
ATMautomated teller machine (cash dispenser)
attnfor the attention of
cccopy to
CEOchief executive officer
c/ocare of  (on letters:  at the address of)
CODcash on delivery
e.g.exempli gratia (for example)
EGMextraordinary general meeting
ETAestimated time of arrival
etcet caetera  (and so on)
GDPgross domestic product
GNPgross national product
GMTGreenwich mean time  (time in London) est  (meaning : 'that is')
IOUI owe you
IPOinitial public offer
lbpound (weight)
£pound (money/currency)